Process Post 10 – SEO and Analytics

Analytics is still confusing the hell out of me. I’m not a numbers girl, so it’s all a little confusing. Also, all the different classifications (hits, users, etc) tend to make my head spin a bit. SEO, on the other hand, makes a little more sense to me. I understand how important keywords can be, and I know that this is something that I still need to work on. I always have a hard time…

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Process Post 9 – Customer Engagement

There is a girl I follow on Instagram by the name of Catie Fenn who was on The Bachelor Canada. She runs a business dedicated to helping women find themselves, and she offers soul retreats where she aims to help others reconnect with their true selves. In a sense, she’s doing something that I hope to do someday, but perhaps a bit differently. I am on her mailing list, and while I must admit I…

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Process Post 8 – Knowing my Audience

My audience at this point is basically my friends. In the past I found that it was easier to get your blog out there, but I think nowadays perhaps blogs are not the best platform to market yourself on. Either way, I enjoy writing and I still believe in blogging as a creative outlet. Nowadays, I think that Instagram and podcasts are better for getting yourself out there and making a name for yourself. The…

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Process Post 6 – The Commentariat

I have recently learned that the opinions that I read online are not representative of the majority. Some of them may be, but many of them are not. And knowing this can be extremely valuable. For instance, an opinion read in a Facebook group may not be representative of the larger population. I am in a lot of Bachelor groups (where we discuss the TV show, The Bachelor) and I am oftentimes surprised at how…

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Process Post 5 – Podcasting

I know that blogs may no longer be the preferred medium for many people. I often feel like it is more for me than it is for those I’m trying to reach. Which is why I’ve been wanting to start a podcast for a while now. I haven’t done yet, and I suppose that’s mainly because I haven’t felt ready to do so yet. But I do think it would be something that I would…

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Process Post 4 – Vision Board

In developing my brand, in a sense I am developing myself. All of the things that I want to write about and explore through this venue are all things I want for myself. One thing I have become more interested in during this time is health and fitness. I want to get to a place where I work out regularly, but it’s not obvious. I never want to be a fitness geek or known for…

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Peer Review Three

Prabhjot’s site is clearly not just a blog, it is a business website, and the business is clear. He is running a photography business and his site is geared towards showing potential clients what they can expect from his work. I like that his site has a clear and easy to navigate layout and that he not only shares photos that he’s taken but has a video where he illustrates what his business is about…

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Process Post 3 – Monetization/Marketing

Whenever the topic of monetization comes up, I’m not going to lie, my eyes glaze over a bit. In all honesty, the thought of doing this to make money kind of makes me want to fall asleep. Even though I would like to reach the masses, I don’t feel like what I’m currently doing is enough to make a living.However, if I do decide to one day push for revenue, I do have a few…

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Process Post Two – My Brand Backstory

For today’s process post, I wanted to dive in more into my backstory which was brought up during the participation activity for week six (which I didn’t notice at the time, I was too excited for my Valentine’s day plans oops). As I wrote last week, I’m still developing my brand and figuring out how exactly I want to say what I want to say. I have a lot of hesitation in developing my brand,…

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